BRAND IDENTITY
BRAND IDENTITY
UX DESIGN / GAMING APP
Axis
Axis
"UBI" is a multidisciplinary cultural space in El Raval that brings together art, dance, events, and other projects such as a barbershop, showroom, tattoo booths, and pop-ups. Rather than a fixed location, it works as a living ecosystem where the people who inhabit it actively shape its transformation.
This project starts from a question: can the visual identity of a cultural space emerge through the participation of its users rather than being designed by a single author? To explore this, the project develops a flexible, participatory graphic identity system inspired by the rhizome, a structure that grows through connections, with no hierarchy or center, built collectively by those who inhabit the space.
TYPE:
UI/UX design
TOOLS USED
Figma
ROLE
UI, wireframing, interaction design
UI, games ideation, userflow, icons
LINK:
TYPE:
UI/UX design
TOOLS USED
Figma & Adobe Illustrator
ROLE
UI, games ideation, userflow, icon design
For this project, I designed the key screens for Laurel Gaming, a mobile app of casual games. I focused on intuitive navigation and a clean aesthetic, making sure every interaction felt smooth and engaging.
Naming
Naming
The name Las Gildas is a tribute to the client’s galician mother, who taught her how to sew and sparked her passion for textiles. “Gilda” is a nod to her Galician roots, adding a subtle yet meaningful cultural reference that ties the brand to its origins in a warm and authentic way.
The name Las Gildas is a tribute to the client’s mother, who taught her how to sew and sparked her passion for textiles. “Gilda” is also a nod to her Galician roots, adding a subtle yet meaningful cultural reference that ties the brand to its origins.