WINE LABEL / PACKAGING / GRAPHIC DESIGN
WINE LABEL / PACKAGING / GRAPHIC DESIGN
[Murmuri]
[Murmuri]
TYPE:
Wine label design, branding
TOOLS USED:
Adobe Illustrator, Photoshop, InDesign
Illustrator, Photoshop, InDesign
ROLE
Graphic design, art direction, illustration
Inspired by the whisper of the people, this project seeks to capture the essence of Priorat in a subtle but deep way. ‘Murmuri’ is the whisper of the people, of the wine that accompanies and unites, of the memory of a full table and of stories that do not want to be forgot.
Inspired by the whisper of the people, this project seeks to capture the essence of Priorat in a subtle but deep way. ‘Murmuri’ is the whisper of the people, of the wine that accompanies and unites, of the memory of a full table and of stories that do not want to be forgot.
Inspired by the whisper of the people, this project seeks to capture the essence of Priorat in a subtle but deep way. ‘Murmuri’ is the whisper of the people, of the wine that accompanies and unites, of the memory of a full table and of stories that do not want to be forgot.
The composition of the label is minimalist and evocative: a delicate illustration shows a group of isolated people, immersed in their own dialogue, whispering among themselves. The title Murmuri is embossed, a detail that reinforces the idea of the whisper, a discreet, subtle presence, that does not seek to draw attention, but is there.
The composition of the label is minimalist and evocative: a delicate illustration shows a group of isolated people, immersed in their own dialogue, whispering among themselves. The title Murmuri is embossed, a detail that reinforces the idea of the whisper, a discreet, subtle presence, that does not seek to draw attention, but is there.
It is printed on a textured beige-toned paper, with the necessary thickness to allow embossing.
It is printed on a textured beige-toned paper, with the necessary thickness to allow embossing.
Apart from the final design, there was another finalist idea featuring an illustration of some characters looking out of a window, whispering.
I wanted Murmuri to be told not only through words but also through the texture and emotion of painting. That’s why I experimented with watercolor and oil painting for the label. I aimed to create images that would evoke that sense of intimacy, of whispers barely heard.
A window suggests side conversations, secrets carried by the air. Intertwined bedsheets speak of closeness, of stories shared in hushed tones.
I wanted Murmuri to be told not only through words but also through the emotion of painting. That’s why I experimented with watercolor and oil painting. I aimed to create images that would evoke that sense of intimacy.
A window suggests side conversations, bedsheets speak of closeness, of stories shared in hushed tones.
Apart from the final design, there was another finalist idea featuring an illustration of some characters looking out of a window, whispering.
Apart from the final design, there was another finalist idea featuring an illustration of some characters looking out of a window, whispering.
